The Blog trumps the FB post and the Tweet

Posted by Ryan Poissant on August 20, 2010 · Leave a Comment

Social media channels have provided a platform for anyone, including brands,  to express anything and everything.  But do we as consumers weigh all of these posts and opinions equally or do we trust one channel more than another?  What about the author? How do we view comments made by friends and collegues in relation to those made by the brands themselves as they join the conversation in communities and on Twitter?

Turns out market reserach firm Invoke Solutions were wondering the same thing.  eMarketer wrote an article citing the stud, which found, “most trusted information was posted by people respondents knew.  But blog posts were more likely to be trusted ‘completely’ than posts on Facebook, and trust dropped off sharply when it came to Twitter, even among friends.”

Trust plays a major role in how we view the myriad of messages aimed at us each day.  We all look for ways to screen out “marketing messages” and gravitate towards unbiased content wherever possible.  That includes looking for communities that allow both positive and negative comments to be seen along side on another.

For a deeper understanding of how credibility affects our filtering process,  check out the New York Times best seller Trust Agents by Chris Brogan and Julien Smith.

Thanks to Mitch Joel over at Six Pixels of Separation for highlighting this one.

Tags: social media